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Are you ready to beat the street?

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A media launch today kicked off a unique challenge to get the whole community of Reading more active on a journey which will take the town to the moon. Beat the Street is a real world walking and cycling game designed to increase physical activity levels and will take place from 1 May to 4 June 2014.

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Funded by the NHS North and West and South Reading Clinical Commissioning Groups to promote healthier lifestyles, the project is also supported by Reading Borough Council. The overall target is to engage at least 36,000 residents in Beat the Street and walk collectively the equivalent of 238,857 miles; the distance from Reading to the moon.

LBP 4974_300To play, residents pick up a Beat the Street card from a local GP practice, Reading museum, local library or Reading Borough Council Leisure Centre from 22 April. Students can collect cards from the student union on Reading University White Knights campus. The card activates when tapped against a Beat Box from 1 May, tapping another within the hour records the journey. There will 130 Beat boxes placed on lamp posts across Reading.

Beat Boxes will be placed throughout the town from Whitley to Caversham, the Town Centre to Tilehurst, East to West Reading and throughout the Reading University campus.

Players can win prizes for themselves and their community team by using their Beat the Street cards. They are able to monitor their progress via a secure website at www.reading.beatthestreet.me. LBP 4977_300The five teams that earn the most points wins an overall cash prize (compiled on average scores rather than largest number of entrants) and helps Reading reach for the moon!

Every day there will be a winner with a lucky tap who will win a great prize from a local company from Reading festival tickets, Reading FC goodies and more.

Beat the Street is on Twitter at @beatthestreet1 and on Facebook at facebook.com/BeatthestreetHQ.

Pictures: Lynda Bowyer

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