A charity want you to grin and bear it to help it raise much needed funds for its work with some of the most vulnerable children in the world.
Hope Asia is asking supporters to join in the Teddy Text by posting a picture of themselves with a favourite cuddly toy on Facebook, nominating friends and making a donation to the charity.
Organisers are hoping that the fundraising initiative will spread rapidly through the world of social media, raising funds in the process.
Although individual donations are relatively modest, Hope Asia says that if the word spreads the cumulative total raised could be quite substantial.
Caversham-based charity founder, Crispin Fairbairn, said: “We have 40 children in Cambodia and 40 in Myanmar that depend on us for food, education and other aspects of their care; costs are rising rapidly in those countries and we want to give them all the support we can.
“We are hoping that hundreds of people will get behind the initiative and look forward to seeing some lovely teddy pictures.”
To take part in Teddy Text, Facebookers are encouraged to post a picture of themselves with a favourite bear and text “Tddy14 £3” to 70070 and nominate some friends to follow their lead.
For more on Hope Asia, log on to its website.
To get the bear rolling, here’s Xn editor Phil Creighton with his bear, Bear.