Local Charity Rosie’s Rainbow Fund has become a partner in the UK’s #Giving Tuesday to boost giving on Tuesday December 2 2014, – a day which is a global day of giving, and which encourages people and businesses to give their time, money or voice to charity for just one day. This is in just eight weeks’ time.
#GivingTuesday is a charitable antidote to the pre-Christmas spending frenzy, encouraging people to devote one day amid the holiday shopping rush to doing good. The movement asks individuals, businesses, schools, and organisations to do one simple charitable act on December 2. The hope is that #GivingTuesday in the UK will replicate the successes of the US, where organisations and charitable concerns have seen a huge spike in charitable donations on that day.
The trustees and volunteers of Rosie’s Rainbow Fund, the Maidenhead-based charity supporting hospitalised children at The John Radcliffe Children’s Hospital, the Royal Berkshire Hospital and The Stoke Mandeville Children’s Hospital are taking the lead locally in the Thames Valley by inviting the staff of businesses and retailers throughout the Thames Valley to hold a Rainbow Lunch. To take part, each person is asked to donate £3.00 bring a colourful food item for a shared office lunch. Rosie’s Rainbow Fund has a Pinterest Board (hyperlink here http://uk.pinterest.com/RosiesRainbow) with ideas and recipes for rainbow-coloured food, but the dish could also be as simple as a zesty salad or colourful slice of pizza.
Rosie’s Rainbow Fund invites all participants to take ‘selfies’ of themselves and their lunches and post them to the charity’s website, Facebook or Twitter accounts. A team of judges will then choose the best-presented and most colourful luncheons from across 6 Thames Valley-area locations. Winning teams will receive a free pizza dinner at a restaurant in their area. Donations to the charity can be made directly to Rosie’s Rainbow Fund’s accounts at Just Giving or Virgin Money, or through their website.
Rosie’s Rainbow Fund patron, actress Joanne Froggatt and star of ‘Coronation Street’ and more recently of ‘Downton Abbey’ said: “I’m so pleased that Rosie’s Rainbow Fund has partnered with Giving Tuesday UK to encourage support for charitable giving, especially during the holiday season. Rosie’s Rainbow Fund was founded to fulfil Rosie Mayling’s wish to help others, and that’s what the message of Giving Tuesday is all about. Please join with us on 2nd December to give your voice and support to charities like Rosie’s Rainbow Fund.”
#GivingTuesday in the UK is led by the Charities Aid Foundation. Leaders from businesses, charities and the media, including Facebook, have joined to explore how they can boost donations to charity and volunteering on December 2. #GivingTuesday in the UK is led by the Charities Aid Foundation. Leaders from businesses, charities and the media have joined to explore how they can boost donations to charity and volunteering on this day. Currently more than 160 corporate and charitable organisations have committed to participate in the initiative. The campaign was launched in the US in 2012 and has since become a global movement, with many countries joining the initiative in 2013. Last year the campaign had 10,000 partners worldwide, with support from the White House, Kevin Bacon and Heidi Klum, among others.
John Low, Chief Executive of the CAF, Charities Aid Foundation, said: ‘We’re really excited to be bringing #GivingTuesday to the UK and it is fantastic that so many brilliant businesses and charities are getting involved.”
Rosie’s Rainbow Fund can be found at www.rosiesrainbowfund.co.uk. Their Facebook Page is at www.facebook.com/rosiesrainbow, and the charity are on Twitter at www.twitter.com/rosiesrainbow.