Fresh, juicy new look for vital bus service

The smart new lime-green bus Reading Buses

Users of Reading Buses’ route 2 and 2a services, which run between Mortimer and Peppard Common, will see new buses, a smart new livery, and timetable improvements starting this week.

The new buses went into service this week on lime route 2/2a which has replaced the old vitality service bringing the branding into line with the rest of the Reading Buses network by having it named after a colour.

Reading Buses is confident the new ultra-clean compressed natural gas buses in their new branding will enhance customers’ travel experience.

At the same time, that six buses rather than the previous five buses on the route will help to improve passenger reliability.

There is also a later bus for both ends of the route in the evenings with the last bus to Mortimer leaving Reading Station at 11.30 pm.

Chief Executive Officer James Freeman said: “In addition to giving buses longer to complete their journeys at busy times, the six buses on the corridor will provide a more reliable half hourly service.

“Among benefits to customers are an improved internal layout, a bigger area for buggies as well as a dedicated wheelchair space on the 40-seater single-decker buses.

“Customers on the route will now also benefit from free WiFi, on-board announcements for their next stop and the pioneering external destination announcement that tells you where the bus is going and what number it is.”

He added that the ‘vitality weekly’ ticket is now the Lime 7 Day priced at £18 a week for on-line sales. The new on-line ticket is cheaper and easier than the old vitality weekly which could only be bought on bus.

Last modified on Friday, 14 March 2014 07:09